Unclaimed Money

Recently, my eight year old son got a lesson on this topic. We were getting ready to watch a movie and the children asked for popcorn. We went out to the kitchen. I went to the cupboard and grabbed a bag of the Aldi popcorn. Kellen grabbed a bag of Trail’s End popcorn. If you aren’t familiar with Trail’s End, it is sold as a fund raiser for the Boy Scouts and marketed as “gourmet.” We received a big box of this as a present, and I had put it up until we finished what we already had in the cupboard. My son really wanted the Trail’s End, so I let him get one out. This is what we were holding.

He took the outer wrapping off the Trail’s End popcorn, and I thought, “That is interesting.” I took the outer wrapping off the Aldi bag. This is what we saw.

“How can this be?” said my son, “They are the same bag!” I explained to him that often manufacturers and processors make the same product for different companies. They just use different packaging, according to what each company wants. You are paying for the name, the packaging, and marketing when you purchase the name brand at a higher price.

I am not sure how much the Trail’s End popcorn was since we received it as a gift. I can tell you the Aldi box of six bags was $1.39. I’m sure the Trail’s End was significantly more expensive. It is good popcorn, no matter how much you pay for it!

I really don’t mind paying a bit more for the Trail’s End because it is a fund raiser. I know I am paying for packaging, a name, and a good cause; not better popcorn! But what about other food items? Are the name brands really different from the store brands, or are they the same thing in a different package? Save yourself some money, buy the store brand!

If you still aren’t convinced, I challenge you to conduct your own blind taste test. Buy the brand and the generic. Have someone else (bet the kids would love to do this) open the container, and place a sample from each on a plate. Look at and taste both products. Are they the same? If not, which do you like better? Then have the other person tell you which was the name brand and which was the store brand. You may be surprised by the results.

This entry was posted on Friday, June 8th, 2007 at 1:33 pm and is filed under money skills, kids and money, saving money. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.